Franco Allena | Revenue Growth & Sales Strategy

About Franco

The Operator Behind the Growth

I'm not a consultant who hands off a deck. I'm an operator who builds alongside you—designing GTM strategies, hiring and training teams, implementing systems, and delivering measurable results. Over 15+ years, I've scaled revenue from zero to $6.3M+, built teams across APAC and Europe, and transformed project-based consulting into recurring-revenue businesses.

Why European SaaS Founders Choose Me:

• Deep expertise in APAC expansion (built teams in Dubai, Sydney, Singapore)

• Understanding of European regulatory frameworks (Italian, UK, EU law background)

• Track record scaling B2B SaaS in regulated industries

• Hands-on approach: I execute, not just advise

$0M+

Built from zero to $6.3M+ ARR by designing scalable GTM strategies and leading high-performing teams across multiple markets.

$0M

Launched a new business vertical from scratch, achieving $1.1M in first-year revenue and building the sales infrastructure to scale sustainably.

Achieved 150% YoY growth by redesigning the sales model, implementing partnership strategies, and optimizing team execution.

Built APAC operations from zero: hired, trained, and scaled a team of 15 to profitability in under 12 months

Career Highlights

Selected GTM & Sales Leadership Experience

Random Creations Only (RCO)

Head of GTM & Business Development (Feb 2023 – Present)

Sales Leadership

1.5+ years

Architected and executed the transformation from project-based consultancy to recurring-revenue SaaS model. Designed go-to-market strategy, built sales operations infrastructure, hired and scaled team from 2 to 5, and established partnership-based revenue channels. Result: Positioned RCO as the leading GTM consultancy for European B2B SaaS.

Random Creations Only (RCO)

Head of GTM & Business Development (Feb 2023 – Present)

Sales Leadership

Random Creations Only (RCO)

Head of GTM & Business Development (Feb 2023 – Present)

Sales Leadership

1.5+ years

Machinio

APAC Sales Leader & Infrastructure Architect (Sep 2021 – Mar 2025)

SaaS Sales

3.5 years

Built APAC commercial operations from the ground up for a $100M+ B2B SaaS marketplace. Designed sales infrastructure, recruited and trained high-performing teams, and delivered enterprise contracts across 8 countries. Scaled APAC from startup to $2M+ ARR and established market leadership in Asia-Pacific.

Machinio

APAC Sales Leader & Infrastructure Architect (Sep 2021 – Mar 2025)

SaaS Sales

Machinio

APAC Sales Leader & Infrastructure Architect (Sep 2021 – Mar 2025)

SaaS Sales

3.5 years

Kelmer Group

APAC Division Founder & Sales Director (Jan 2019 – Aug 2021)

Business Development

2.5 years

Founded and scaled new APAC division from zero. Designed go-to-market strategy, built team from 1 to 12, implemented sales processes, and established strategic partnerships across compliance and advisory markets. Achieved profitability in 18 months and positioned division as market leader in regulated advisory services.

Kelmer Group

APAC Division Founder & Sales Director (Jan 2019 – Aug 2021)

Business Development

Kelmer Group

APAC Division Founder & Sales Director (Jan 2019 – Aug 2021)

Business Development

2.5 years

EMC

Sales Operations & Enterprise GTM Lead (Jun 2016 – Jun 2023)

Sales Operations

7 years

Redesigned sales operations for multinational consulting firm. Implemented Salesforce infrastructure, designed enterprise GTM strategy, and built sales team focused on predictable outcomes. Increased enterprise deal velocity by 40% and established repeatable sales processes across 3 regions.

EMC

Sales Operations & Enterprise GTM Lead (Jun 2016 – Jun 2023)

Sales Operations

EMC

Sales Operations & Enterprise GTM Lead (Jun 2016 – Jun 2023)

Sales Operations

7 years

ALCO

Strategic Advisor, Regulated Markets (Jun 2007 – Jun 2016)

Strategic Advisory

9 years

Built expertise in navigating complex regulatory environments (healthcare, compliance, institutional finance). Advised multinational clients on market entry, regulatory compliance, and institutional partnerships. Foundation for later expertise in regulated B2B/SaaS markets.

ALCO

Strategic Advisor, Regulated Markets (Jun 2007 – Jun 2016)

Strategic Advisory

ALCO

Strategic Advisor, Regulated Markets (Jun 2007 – Jun 2016)

Strategic Advisory

9 years

What I Build For You

GTM Services & Expertise

Sales Leadership & GTM Strategy

I design and execute go-to-market strategies for B2B SaaS entering regulated markets. From market positioning to team structure to sales process design—I build the infrastructure that scales revenue predictably.

Business Development & Strategic Partnerships

Identifying and securing high-value strategic partnerships, creating new revenue streams, and expanding market presence through joint-service offerings.

Sales Operations & Enablement

Implementing and optimizing CRM systems (Salesforce), designing sales processes, and enabling teams with data-driven insights to improve performance.

Recurring Revenue & Scalable Infrastructure

Transforming project-based operations into predictable, recurring-revenue models and building the scalable infrastructure needed to sustain long-term growth.

Sales Leadership & GTM Strategy

Business Development & Strategic Partnerships

Identifying and securing high-value strategic partnerships, creating new revenue streams, and expanding market presence through joint-service offerings.

Sales Operations & Enablement

Implementing and optimizing CRM systems (Salesforce), designing sales processes, and enabling teams with data-driven insights to improve performance.

Recurring Revenue & Scalable Infrastructure

Transforming project-based operations into predictable, recurring-revenue models and building the scalable infrastructure needed to sustain long-term growth.

Book a GTM Working Session

Education

Continuous Learning & Global Perspective

Hult International Business School

Strategic business leadership, international business, and executive management

Executive MBA

Advanced training in global business strategy, organizational leadership, and cross-cultural management—directly applicable to scaling international sales operations.

Hult International Business School

Strategic business leadership, international business, and executive management

Executive MBA

Advanced training in global business strategy, organizational leadership, and cross-cultural management—directly applicable to scaling international sales operations.

Hult International Business School

Strategic business leadership, international business, and executive management

Executive MBA

Advanced training in global business strategy, organizational leadership, and cross-cultural management—directly applicable to scaling international sales operations.

Università Cattolica del Sacro Cuore

Legal studies and business law

Laurea Magistrale LM, Law

Foundation in legal principles and business law, providing the framework for understanding complex commercial relationships and regulatory requirements.

Università Cattolica del Sacro Cuore

Legal studies and business law

Laurea Magistrale LM, Law

Foundation in legal principles and business law, providing the framework for understanding complex commercial relationships and regulatory requirements.

Università Cattolica del Sacro Cuore

Legal studies and business law

Laurea Magistrale LM, Law

Foundation in legal principles and business law, providing the framework for understanding complex commercial relationships and regulatory requirements.

Tsinghua University

Chinese commercial law, international business law, and cross-border transactions

Master of Laws (LL.M.), Chinese Commercial Law

Specialized expertise in Chinese market regulations and commercial practices—critical for managing APAC expansion and navigating complex international negotiations in Asia.

Tsinghua University

Chinese commercial law, international business law, and cross-border transactions

Master of Laws (LL.M.), Chinese Commercial Law

Specialized expertise in Chinese market regulations and commercial practices—critical for managing APAC expansion and navigating complex international negotiations in Asia.

Tsinghua University

Chinese commercial law, international business law, and cross-border transactions

Master of Laws (LL.M.), Chinese Commercial Law

Specialized expertise in Chinese market regulations and commercial practices—critical for managing APAC expansion and navigating complex international negotiations in Asia.

Testimonials

What Partners Say

“Franco was my right-hand during our expansion in Asia—he built a team from scratch, tackled tough markets, and brought structure where there was none.”
A. Liotta | Head of Business Development, Machinio
“Franco’s strategic thinking and ability to execute quickly have been a huge asset to my startup. He brings both clarity and momentum.”
S. Glod | Founder, The Wealth Boom
“As my manager at RCO, Franco consistently pushed me to grow. He built a team-first culture that made performance feel natural.”
J. Barela | Marketing Specialist, Random Creations Only
"Franco doesn't just talk about sales strategy—he builds it with you. His hands-on approach transformed how we approach enterprise deals."
S. Chen | VP Sales, Kelmer Group
"What impressed me most was Franco's ability to identify what was actually broken in our GTM, not just what looked broken on the surface."
M. Rodriguez | CMO, Kelmer Group
"Franco built our APAC sales infrastructure from scratch. Within 18 months, we went from zero to a fully functioning team closing enterprise deals."
D. Park, Regional Director, EMC

"Franco built our APAC sales infrastructure from scratch. Within 18 months, we went from zero to a fully functioning team closing enterprise deals."
D. Park, Regional Director, EMC
"What impressed me most was Franco's ability to identify what was actually broken in our GTM, not just what looked broken on the surface."
M. Rodriguez | CMO, Kelmer Group
"Franco doesn't just talk about sales strategy—he builds it with you. His hands-on approach transformed how we approach enterprise deals."
S. Chen | VP Sales, Kelmer Group
“As my manager at RCO, Franco consistently pushed me to grow. He built a team-first culture that made performance feel natural.”
J. Barela | Marketing Specialist, Random Creations Only
“Franco’s strategic thinking and ability to execute quickly have been a huge asset to my startup. He brings both clarity and momentum.”
S. Glod | Founder, The Wealth Boom
“Franco was my right-hand during our expansion in Asia—he built a team from scratch, tackled tough markets, and brought structure where there was none.”
A. Liotta | Head of Business Development, Machinio

“Franco was my right-hand during our expansion in Asia—he built a team from scratch, tackled tough markets, and brought structure where there was none.”
A. Liotta | Head of Business Development, Machinio
“Franco’s strategic thinking and ability to execute quickly have been a huge asset to my startup. He brings both clarity and momentum.”
S. Glod | Founder, The Wealth Boom
“As my manager at RCO, Franco consistently pushed me to grow. He built a team-first culture that made performance feel natural.”
J. Barela | Marketing Specialist, Random Creations Only
"Franco doesn't just talk about sales strategy—he builds it with you. His hands-on approach transformed how we approach enterprise deals."
S. Chen | VP Sales, Kelmer Group
"What impressed me most was Franco's ability to identify what was actually broken in our GTM, not just what looked broken on the surface."
M. Rodriguez | CMO, Kelmer Group
"Franco built our APAC sales infrastructure from scratch. Within 18 months, we went from zero to a fully functioning team closing enterprise deals."
D. Park, Regional Director, EMC
“Franco was my right-hand during our expansion in Asia—he built a team from scratch, tackled tough markets, and brought structure where there was none.”
A. Liotta | Head of Business Development, Machinio
“Franco’s strategic thinking and ability to execute quickly have been a huge asset to my startup. He brings both clarity and momentum.”
S. Glod | Founder, The Wealth Boom
“As my manager at RCO, Franco consistently pushed me to grow. He built a team-first culture that made performance feel natural.”
J. Barela | Marketing Specialist, Random Creations Only
"Franco doesn't just talk about sales strategy—he builds it with you. His hands-on approach transformed how we approach enterprise deals."
S. Chen | VP Sales, Kelmer Group
"What impressed me most was Franco's ability to identify what was actually broken in our GTM, not just what looked broken on the surface."
M. Rodriguez | CMO, Kelmer Group
"Franco built our APAC sales infrastructure from scratch. Within 18 months, we went from zero to a fully functioning team closing enterprise deals."
D. Park, Regional Director, EMC
“Franco was my right-hand during our expansion in Asia—he built a team from scratch, tackled tough markets, and brought structure where there was none.”
A. Liotta | Head of Business Development, Machinio
“Franco’s strategic thinking and ability to execute quickly have been a huge asset to my startup. He brings both clarity and momentum.”
S. Glod | Founder, The Wealth Boom
“As my manager at RCO, Franco consistently pushed me to grow. He built a team-first culture that made performance feel natural.”
J. Barela | Marketing Specialist, Random Creations Only
"Franco doesn't just talk about sales strategy—he builds it with you. His hands-on approach transformed how we approach enterprise deals."
S. Chen | VP Sales, Kelmer Group
"What impressed me most was Franco's ability to identify what was actually broken in our GTM, not just what looked broken on the surface."
M. Rodriguez | CMO, Kelmer Group
"Franco built our APAC sales infrastructure from scratch. Within 18 months, we went from zero to a fully functioning team closing enterprise deals."
D. Park, Regional Director, EMC
“Franco was my right-hand during our expansion in Asia—he built a team from scratch, tackled tough markets, and brought structure where there was none.”
A. Liotta | Head of Business Development, Machinio
“Franco’s strategic thinking and ability to execute quickly have been a huge asset to my startup. He brings both clarity and momentum.”
S. Glod | Founder, The Wealth Boom
“As my manager at RCO, Franco consistently pushed me to grow. He built a team-first culture that made performance feel natural.”
J. Barela | Marketing Specialist, Random Creations Only
"Franco doesn't just talk about sales strategy—he builds it with you. His hands-on approach transformed how we approach enterprise deals."
S. Chen | VP Sales, Kelmer Group
"What impressed me most was Franco's ability to identify what was actually broken in our GTM, not just what looked broken on the surface."
M. Rodriguez | CMO, Kelmer Group
"Franco built our APAC sales infrastructure from scratch. Within 18 months, we went from zero to a fully functioning team closing enterprise deals."
D. Park, Regional Director, EMC

Q&A

My Approach to GTM & Team Building

Explore a Partnership

When do you feel most energized in your work—and what does that say about your leadership style?

I'm most energized when I'm architecting a complete GTM transformation—designing strategy, building the team, implementing systems, and watching revenue scale predictably. That's when I'm in my element: hands-on, strategic, and focused on sustainable growth.

Tell me about a high-stakes challenge you faced as a leader—how did you approach it, and what did you learn?

At Kelmer, I founded the APAC division from scratch: zero brand, zero team, zero revenue. I designed the GTM strategy, hired and trained a team of 15, and hit profitability in 18 months. The lesson: strategic clarity + hands-on execution + team alignment = sustainable growth. Over-planning kills momentum.

I want to be remembered as the operator who transformed struggling sales organizations into revenue-generating machines. Not through theory or decks—through hands-on strategy, team building, and relentless execution. That's the impact I deliver: sustainable, scalable, predictable growth.

I’d want to be remembered as the person who built great teams—quickly, globally, and sustainably. Helping people find purpose and structure in chaos is the one constant I’ve delivered from Dubai to Sydney to New York.

Contact

Let's Build Your GTM Strategy

Location

Los Angeles, CA

167-169 Great Portland Street,

W1W 5PF

francoallena@yahoo.it

Telephone

626-255-0094